Wednesday, August 17, 2016

Baby Steps in the Fast Lane: Teaching My Teen to Drive


Teaching teen driving is more nerve wracking than breastfeeding. For breastfeeding, there was a back up plan: store-bought formula. For driving, the experience I have earned (sometimes the hard way) can't be transferred in a bottle. When she was knee high, I aimed her body toward open spaces. I padded sharp corners, removed glass vases, covered electrical outlets and locked cabinets. She crawled and explored her motor skills safely. Now, her motor skills again are directed to open spaces, knowing the car bumper, a seat belt, and air bag are all we have for protection. I can't remove the fire hydrants or electrical poles or lock the steering wheel away from sharp corners with hidden objects. Baby steps. Yes, that’s the ticket! 
Lesson 1: Pre-permit, she started the car for me all winter so I enjoyed entering a heated vehicle. I also had her look up from the cell phone while I drove to schools, stores or music lessons. I figured she had to learn the city and whether we were heading north or south, east or west, and had her suggest which direction I should go if I wanted to go home. By early spring, I had her back the car out of garage so she knew how to shift gears.
Lesson 2: This summer, permit in pocket, cell phone tucked away, she buckled up, checked mirrors, and backed out all the way to the street. She asked, “When do I start cutting the wheel?”
     “Right about after your back tires are on the street,” I surmised, having not really thought about that before. The teacher ought to know how to teach this, but this is a first for me too!
     Once we made the turn backing out of our driveway into the street, she shifted from R to D, and we moved slowly in the direction of the street’s center but suddenly we were facing my neighbor’s front lawn and rushing toward the fire hydrant. “Stop!” I yelled in that blink of a second.
     “OOPS! Sorry!” she said. “I stepped on the gas pedal instead of the brake.” I had her reverse, and then idle forward toward the curb as best as she could, then put it in Park.
     "Take off your shoes," I said. “Trust me. You'll feel the difference between the pedals."
     “Oh, the brake pedal is closer (higher) to my foot. The gas pedal is further away.” We made it to the end of the street where we practiced right turns, then practiced parking in the garage. I taught her to stop when the side mirror was near the light switch on the wall. Perfect! That was enough for the day.
Lesson 3: We made a plan (practice parking and turns) while the car was still in Park. One can’t just wing it in the city. When my teen and I had a clear notion of where we were headed and how we were going to get there, there was a sense of calm in the car. A lost teen is a nervous teen. Our plan was to find a big lot. Open parking lots to teen drivers are like a coloring book to a two-year-old: staying in the lines doesn’t matter at this point but you feel proud when you do. Here, she was able to master parking between lines and up to a curb. We both gained more confidence --she in her motor driving skills, and me, well, I was ready to put my life in her hands that held the wheel at nine and three.
Lesson 4: Repeat Lesson 3 in a different large parking lot. While this became a bit boring, I was pleased with the progress.
Lesson 5:  It was time for slow speed limits. She drove on a curvy road around a Minneapolis lake, 20 mph, using a tiny lakeside parking lot to turn around and go in the opposite direction. Steering greatly improved here, and she was able to park the car, pull out in reverse, and then practice left turns onto the lazy curvy Parkway. Her improved skills meant we were ready to get on a highway. But not in the city.
Lesson 7:  With highway driving in mind, we planned a cabin stay near Brainerd, Minnesota where country roads wind around some of our state’s 10,000 lakes (good practice for steering), with varying speed limits from 45 to 60 mph. By the end of the weekend, we had her drive home on Hwy.169 around the views of Lake Mille Lacs. There was a slow moving tractor in the right lane. She switched lanes, and passed it safely. With single lane construction signs and barrels coming up, we decided to stop at a rest area and switch to a parent driver. Wouldn’t you know that just as my husband took over and merged back onto Highway169, that slow tractor was ahead of us again, entering a single lane of construction!  Chalk it up to teaching patience.  
Lesson 8 was city highway driving where we repeatedly entered and exited a cloverleaf to practice merges before rush hour.
Lesson 9: Parallel parking with cones in that big lot worked great, but we needed a good chunk of time.
Lesson 10: I learned of a program called B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe). It’s a non-profit Teen Pro-Active Driving School taught by racecar drivers. It’s not in out city, so for now we had to practice quick reaction time steering for skids and stops to avoid deer, bicyclists, and other moving targets.
     I plan to enjoy this practice phase as long as possible. After all, once your teen’s photo is on a license, she’s not a baby any more! Next it will be time to have a discussion on limits for car sharing, night driving, and what to do if there is a fender bender. Now I’m off to drive myself to the store. All these baby steps gave me some gray hairs that need coloring.

Sunday, April 17, 2016

Teens and Sleep Depriviation, by Jessica Brenner

Imagine a classroom full of students, physically there, but mentally and emotionally they are in their beds, sleeping. This is what it’s like to be in an early morning class in the 21st century. These sleep deprived teens are not only like this in school, but also in sports, extracurricular activities and more. As a teen, I definitely know the repeated feeling of stress and fatigue. I’ve heard endless complaints from peers around me about being exhausted, and it obviously takes away from learning and our social lives. School, extracurricular activities, stress, technology and sleep patterns are causing extreme sleep deprivation and health issues in 21st century teens. Later school start times, along with awareness of sleep deprivation in teens among parents, teachers, coaches and teens themselves would help resolve this problem.   Like this topic? Follow it on Twitter @ehsteensleep
How do Teens’ Sleep Patterns Affect their Sleep Quality?
Teens’ everyday lives, including their sleep patterns affect how much sleep teens get each night. According to Education Week, teens’ natural sleep cycles begin to shift as they hit puberty. It’s normal for them to not be able to fall asleep until 11pm or later (G. Caimey, 2013). Changes in teens’ bodies are not something that teens have a choice about, and should not be punished for it. Many teens are not able to fall asleep until at least 11pm, and adding on other stress, activities and homework adds to the level of sleep deprivation in teens. This is where solutions such as later school start times are essential to ensure teens are not punished for their bodies sleep cycles. How teen bodies react with sleep deprivation and its causes cannot be changed, but there are steps that can be taken to help teens get more sleep.
How Does Stress and Pressures from Teens’ Daily Lives Affect Their Sleep?
Stress and pressures from school and other activities are an essential cause of fatigue in teens  Homework, sports and other activities out of school provide higher levels of sleep deprivation in teens. According to the Christian Science Monitor, "the nation's youngest students are doing three times as much homework as is recommended" (S. Caspari, 2015). The article then goes on to state, "Kids are not going to give up their extracurriculars, but then they are stuck with all this homework, so the things that get left out are actually really important things like chores, family time, and sleep" (S. Caspari, 2015). Homework and sports have become increasingly overwhelming aspects of teens lives. They are taking up more and more of teens’ time as the years progress, and the value placed on sleep is decreasing dramatically. Sleep is planned around all other activities, whereas everything really should be planned around getting an adequate amount of sleep each night.
Technology and its Effect on Teens’ Sleep
The 21st century is making more and more progress in technology, and teens are becoming more and more sleep deprived because of it. Technology heightens the effects of sleep deprivation in teens, making it harder for teens to function in their daily lives. According to the National Sleep Foundation, “97% of teens had at least one electronic appliance in the bedroom. Having 4 or more was associated on average with 30 minutes less sleep each night” (Carskadon, M. A., 2009). Also, results of the Australian Broadcasting Corporation’s Big Sleep Survey proved that there were significant linear trends between technology use and short sleep duration, later sleep onset and wake lag. (Gamble, A. L., D'Rozario, A. L., Bartlett, D. J., Williams, S., Bin, Y. S., Grunstein, R. R., & Marshall, N. S., 2014, 11).  Technology is a growing tool in our society, and although it can be used in many beneficial ways, cell phones especially are keeping teens up at night and causing more lag in the morning.
How Does Sleep Deprivation Itself Affect Teens?
Sleep deprivation causes many health issues in teens, in addition to making them feel tired. The National Sleep Foundation, or NSF, says that teens need at least 8 hours of sleep per night, but only 15% of teens really get as much sleep as they need (National Sleep Foundation., 2015). Furthermore, the NSF writes,
Not getting enough sleep or having sleep difficulties can:
  • Limit your ability to learn, listen, concentrate and solve problems. You may even forget important information like names, numbers, your homework or a date with a special person in your life
  • Make you more prone to pimples. Lack of sleep can contribute to acne and other skin problems;
  • Lead to aggressive or inappropriate behavior such as yelling at your friends or being impatient with your teachers or family members;
  • Cause you to eat too much or eat unhealthy foods like sweets and fried foods that lead to weight gain;
  • Heighten the effects of alcohol and possibly increase use of caffeine and nicotine; and
  • Contribute to illness, not using equipment safely or driving drowsy. (National Sleep Foundation., 2015)

Meanwhile, a journal from Education Week states that, “sleep is critical to brain development, memory function, and cognitive skills, especially among children” (G. Caimey, 2013). These statistics prove that teens’ health is drastically affected by sleep deprivation.
Advocate Your School Offer Later Start Times
Later school start times are extremely helpful to ensure students and teachers can be as efficient with their time as possible. Not only can they help eliminate stress, they have been proven helpful to decrease the amount of sleep deprivation teens face. I’ve been fortunate to attend high school in Edina, MN, where ours was the first school district in the US to change its start times because of medical research. The district changed the start times from 7:20 am to 8:30 am in 1996. The later start times found an increase in attendance rates, graduation class numbers, and the students’ average GPA. Also, 92% of parents in Edina said their students were “easier to live with” (Wahlstrom, 2014, 1-3).
What Can be Done to Limit the Amount of Stress in Teens?
Students are overwhelmed with the amount of homework and other outside activities they are responsible to accomplish in a given day, weeknight, and even weekends. Teachers, coaches and parents need to be educated to be aware of how much they are asking of from teens.
Lesson Homework Loads: Homework should be limited in order for teens’ sleep quality to improve. The Christian Science Monitor quotes, “Homework should start at 10 minutes a night for first graders, and increase in increments of 10 minutes per grade, culminating in two hours of homework for 12th-graders" (S. Caspari, 2015).
Reasonable Sports Demands on Time: The time we spend on sports and technology should be limited by parents and coaches in order to reduce stress and sleep deprivation. Although we embrace and value sports highly, many coaches and student athletes need to take a step back and set their priorities straight. Sports are extremely important, but without sleep nothing is possible, especially not high athletic performance. I know, as I play Club and High School Volleyball. Coaches need to be more conscious of how much time they are asking their -young student athletes to commit to with regards to practices on school nights.
Parental Supervision on Technology Distractions: I know it sounds not popular, but our parents also need to help us teens get enough sleep at night. Parents should initiate rules about technology, especially before bed time, particularly at a young age so that teens are trained to get off their phones as soon as possible before bed in order to help them to gain as much sleep as possible every night. I put my phone on “do not disturb” and use a “self-control” app to avoid distractions when I need to concentrate. I know technology is a useful, but we need to be more aware of how much we are using it before bed. School, technology and sports and very highly valued aspects of a teenage lifestyle, but there must be a balance between them and mental and physical health in teens.
Sleep Habits That Work
Although my friends and I talk about being tired, we often don’t know how to possess good sleep habits and get the most out of the little amounts of sleep we do get. An important aspect of solving teen fatigue is providing teens with good time management, to allow for deeper sleep, despite the later bedtimes. I conducted a survey to further my research, and surveyed around 35 teens ages 14-16. According to the survey, on average, students said that they felt that sleep was a 9 on a scale of 1-10, when ranked the perceived importance. Despite this, 91.4% of the participants replied that they do not feel they get enough sleep at night, an average of only 7 hours. A journal from Brown University also proves that teens have never been educated on good sleep habits. The journal explains that many teens engage in unhealthy sleep habits. For example, 97% of teens keep electronics in their rooms while they sleep, and over 75% of students reported drinking at least one caffeinated beverage per day. Teens should have less light at night and more light during the day, and irregular schedules and inconsistent amounts of light at different times in the day cause fatigue (Carskadon, M. A., 2009, 4). Sleep is essential to teen lives, and most of us teens know that. In fact, not only do teens know that sleep is essential, we want to get as much sleep as possible. Yet, teens are still not getting as much sleep as they need. This is partly because teens do not understand what they need to do to optimize the effects of the sleep they are getting. By gaining understanding of what good sleep habits are and how to implement them, students will be able to understand what they can do to use their little sleep more effectively and feel well rested.
Conclusion

In conclusion, teens in the 21st century have grown to be more and more sleep deprived as the years go on, a result of extreme amounts of stress in school and extracurricular activities, as well as technology and just teens’ bodies. Teens, coaches, teachers and other important people in teens’ lives need to understand how much teens are asked to accomplish as well as learn to be more aware of how much they are asking of their teen in order to ensure they can get enough sleep at night. With proper information and awareness of this issue, our community can benefit greatly and become much more efficient, because teens will be awake and ready to take on whatever life throws at them. Sleep deprivation in teens doesn’t just affect themselves, but those around them and their community. Without sleep, teens are not able to function to our full potential and contribute to our society.

Wednesday, January 13, 2016

Leaving the Work Force Was Priceless

Leaving the Work Force Was Priceless

A Career Woman’s Decade as a Domestic Engineer, by Judith Brenner
Despite the judging eyes of others, I chose full time parenting, and left the workforce despite being degree-laden. It is not a cop out to decline the role of “super mom.” Peers accused me of sacrificing my career by leaving the corporate ladder opportunities behind. Yet I am content with the decision. I was paid in priceless memories of first steps and first periods. I’ve been paid in thankyous from my smiling baby turned teenager slurping up history from the pureed baby food to today’s smoothies.

For many parents, scaling back at the office has become a necessity when the cost of childcare strains even a middle-class salary A recent poll (July 2015) shows 65 % of parents have passed up a job opportunity/stopped working or switched to a less challenging job to allow more time to care for your children.  See Washington Post Poll results. The numbers didn’t add up for me. Worse, I dreaded what I was missing at home when the babies were with a nanny. The money could not replace the fear factor of lifetime memories I was going to pass up.

Since age 16, I worked in a factory and after college, I became a journalist writing about manufacturing. I applied these skills to motherhood, engineering efficiently crafted meals and DIY closet organizers. I wrote prose about steel, lighting energy retrofits, and introduced the idea of portable toilets to Thailand as a publicist. As a stay at home mom, I taught toddlers how to sit (or squat) on these vacuum-molded plastic potties and installed LED bulbs before they were cool. I wrote about infertility labs in hospitals and neurological studies on stuttering. This fascinating knowledge was put to use getting pregnant, and later, knowing exactly why I couldn’t help stutter when seeing my child tip a crystal vase: “Oh-o-no-No! Dddddon’t touch Thhhhaaat!!”
I once wrote maternity ward brochures about a breastfeeding hot line, and later I knew whom to call! Following the horrific 911 terrorist attacks on the World Trade Towers, I was a crisis communications manager answering business inquiries about property insurance coverage. Later, I knew too well how submit claims when a frozen pipe burst downstairs, flooding my daughter’s bedroom carpet. (Should have prevented that one!)
I used to write confidential memos to employees about corporate restructurings. Now I pride myself as chief operating officer of a home with no secrets!
            I used that postgraduate wisdom on time management and workflow. I developed best practices for keeping everyone’s favorite outfits clean when they need them. Home-cooked meals were produced with the least amount of pots to clean. My hands still to do the brunt of the housework. They look like my grandmother’s hands with papery skin and pulsing veins indicating a life map. Are they paths to wisdom, or roads to foolishness and waste? My daughter traced the pillowy veins with her finger on my thin skin, comparing them to the Science Museum’s exhibit on the anatomy of human hands. The docent asked if I’d be their hand model! Yet I am content with how they look. My hands continue to wash dishes, apples, clothes, counters and floors. On winter days, they crack and they bleed. Summer brings dirt under fingernails.  The creams and the kisses from children are all the remedies required. My hands are not pretty, but I am content.
            Yes, I passed up the opportunity for promotions. Was it a cop-out to enjoy the feeling of contentment as a domestic engineer? Some say this state of mind led to complacency. Complacent minds tend to stagnate. Others said I’d be out of touch and unemployable in the future. I heard from peers: “What on earth do you DO all day now that you don’t have a job?”
            Job opportunities to leap back into the workforce abound. Out my window, I often saw neighbors waiting at the bus stop. I used to get out the stroller, and network with the men and women to stay plugged in on workplace trends.  There was a playwright, an art masterpiece restorer, a computer tech, an economics professor and across the way, two doctors. Nearby, I met stay-at-home dads who had great insights on the best parks, sledding hills, ice rinks, city fishing holes and the scoop on bird feeder building workshops for kids. The working women on my block equally shared their talents. I learned how to make disastrous dinners look pretty thanks to a food stylist who directed photographers. An advertising rep taught me about sales tactics which I used to help a friend host a jewelry show for some extra cash. It was valuable to meet a lawyer, a singer, a Spanish workbook editor, a tech stock analyst, and a dentist who also produced documentary films in India.  I was content to hear about my neighbors’ fascinating occupations, and eager for my daughters to see the possibilities. Yet I was disenchanted when the questions came thundering toward me. “When will you go back to work?” “What do you do with all that time?”  When I wasn’t defending my position in person, the questions bantered from the TV. Daytime talk show experts said that a woman wastes her earning power when she chooses motherhood as a sole profession. “Allowing the man to be the provider is risky. He will die! Or leave you for another woman! Or get sick! You will be stuck with a mortgage, kids, and earn less as a penalty for leaving the workforce.” How could I be so irresponsible? I respected the argument, but resented the assumptions. I didn’t fear the future. Yes, I traded a W2 for the terrible twos, and now the tech-addicted teens. I am not rushing. I don’t have to jam household chores into a weekend when corporations are closed.
I met my goal to be available when their little eyes shined with pride or squinted with tears. I was there to congratulate them, to sooth them, and listen to them right at the exact moments they want to be heard. My hands, like those on a clock, relished every minute to catch a spontaneously cuddle. My fingers shuffled playing cards. My arms threw snowballs, or pushed swings. (I am famous for my “underdogs!”) The rough skin on my hands reveals the joy of being content. I feel full.
Once my daughters started middle school, I started freelance writing again. A friend of mine who also left the workplace a decade ago landed a job as environmental scientist in the corporate world, thanks to her networking. After raising babies to teens as a stay at home mom, she stayed in touch with former bosses as they moved around. It can be done. For me, I opted to go back to work as my own boss. I acquired a national trade publication to work at home while my daughters are in middle school and high school. I write how to features, sell ads, and enjoy a flexible schedule. My hands are worse off, the bank account modest, but the memories of full time motherhood are priceless.

Judith Brenner is a mother, freelance writer, and small business owner of Sharpeners-Report.com. She lives in Edina, MN with her husband and two daughters, and blogs at http://brennerbuzz.blogspot.com/ follow on twitter: https://twitter.com/JBRE

Monday, November 16, 2015

Tough Tryouts in Youth Sports: THE TRYOUT BLUES

Teen tryouts are more stressful than watching any youth tournament. At a recent tryout event for a J.O. volleyball club, I saw elated faces and relief hugs between teens and parents. This was after the first of four teams of girls were dismissed from the courts. I also saw the anguish of parents still waiting. Some appeared so stressed they held their heads, wringing their hands, and said they could not handle another minute of waiting. I wasn’t worried. “Whatever happens, happens. We can deal with it,” I told a friend, thinking out of 4 levels, my kid would make one of them and even if it was the bottom rung, we were still in for a season of sports.
We were all there with one goal in mind: to have our teens get on a roster. Selection meant that “golden ticket” to gain the training at team practices and the experience of tournament competition. This is where athletes are developed. They learn strategy, build up physical endurance, confidence, take risks, and get a boost of self-esteem. They learn to trust and lead others.
The last wave of teens was dismissed. At first, I didn’t see my daughter among the buzzing crowd. She was not with the burst of smiling girls waving the roster paperwork, beckoning parents to the back of the gym for the deposit check. There was a lull. Not a good sign.
Then I saw her, head high, drinking from her water bottle with disappointment in her gaze. She nodded, and I smiled, reassuringly. A parent can read their kid’s expressions. Her feet bypassed me, darting through the crowd toward the restrooms where I assume she blinked a tear and blew her nose behind a stall door. I was unsettled, in disbelief. Benched! No worse, Cut! Where is my resolve now, Miss “Whatever Happens, Happens?”  I had to dig it out quickly.
Be Empathic, with a Brave Face
It’s painful to watch your child get cut. My heart sank. I just assumed she’d make a team, especially after five years in competitive volleyball. I’ve seen the tears and hugs in team waiting rooms before.  I inhaled deeply to reset my emotions, and became that stoic pillar on which she could lean. As she came up to me, I hoped she felt my magnetic pull projecting a recovery energy that everything will be okay.
We both acted strong, and brushed off her status casually, answering questions through the crowd as familiar faces inquired, “How did you do?”
“Turned down,” we say publicly, and offer congratulations to the teens who made a team. We hung around to assess options. Then, cutting our losses at this club, we opened the doors to exit the humid gym. The contrast of bright sunlight stung our eyes. I wanted to talk some sense into the sun.
Analyze, but Don’t Bash the Process
In the car, I listened. She had competed with more than 90 teens that showed up for 40 spots. She explained that she knew she missed a pass when evaluators were watching; that even with strong serves, blocks, and passes, with so many players, there were few chances to touch the ball. Every action counted, and when she did perform well, the evaluators it seemed were not looking. It wasn’t a matter of endurance, as the tryouts took longer than two hours, yet she did not seem winded. “It’s beyond your control,” I said. “You did your best and I’m proud of you.”
In the Twin Cities, there are other options: Secondary clubs hold tryouts later in the day to recruit those cut by popular top tier clubs in the morning. We knew we had to decide this quickly. There was a stigma to shake off.
Listen, Comfort, Invite Comradery
Back at home, we sat at the dining table, decompressing. Hugs seemed to be the best remedy, as my words didn’t bring relief. Still, I tried to reinforce my support, reiterating: “That was courageous to take the risk and tryout at a top competitive club.” The texts and tweets of her friends and their results at different clubs joined our table conversation virtually. The healing came from comradery.
We each retreated to freshen up. When she emerged, I saw a hint of puffy eyelids. I told her it is okay to cry, to be mad, and I saw she already knew this. In the hours after the tryouts, she shook off the defeat, gleefully talking about an upcoming high school dance. But then later: a delayed reaction surfaced. The Tryout Blues snuck back in and I saw her eyes puffy again. The emotional healing process continued with an internalized demeanor, and then physical reports of a headache, a stomach ache, stepped up roughhousing with a sibling. All of this was a normal reaction to the anguish of the disappointment.
It’s About Her, Not Me
I recounted the tough odds, and my mind drifted to secret regret and wonder. Perhaps I should have encouraged a lesser competitive club where the odds where slightly more in her favor, but I stopped my mind of playing that rewind tape and tried not to look back. I worried about a lightning bolt trigger that would bring a wave of a new identity. As individuals, we all identify ourselves with our accomplishments. It makes us who we are: Where we work. Where we play. My teen always beamed when answering questions about her sport. Now, she’ll talk more about how she spends her time using other talents. I stopped myself from worrying what that might be.
I made a conscious effort to not project my Tryout Blues on my teen, exacerbating the issue. However, secretly, those first 12 hours were tough disappointment I felt in my gut. I kept thinking about how lucky a team would have been to have her. They missed out on her athletic dedication--never late, always warmed up and ready to play. They’ll miss her leadership contributions and contagious team spirit to help players shake off any lost points. I could always read her lips from the bleachers saying, “Come on, we can do this!” Her team cheer. I will miss the team parents I spent hours with during the last few seasons. Reveling in this thought, my Tryout Blues hit hard. Where and when will I see this again? But I could not let myself wallow in Tryout Blues for long.
New Options: Not Making a Team is Not a Failure
I suddenly realized we have free time coming up with no commitments. “Is there another winter sport of interest?” I asked my teen. “You now could take on those babysitting jobs since you’ll have open weekends,” I suggested. 
While we had planned our calendars to allow for 18 hours a week for practices and weekend tournaments, now there seemed to be a large gap of time to fulfill in other meaningful ways. What an opportunity! Plus, there was that cost: $2500 to $3000 for a regional team club placement. Now extra funds in our budget could be put toward some other sport or maybe a spring break vacation!
Then, I stopped myself from offering too much guidance.  I tried to just stay factual, not emotional. Together, we composed emails to directors at other clubs we considered, and heard back they were already full. Except for one club known to take cut players.
Then, I let go! I had to let my daughter figure this out, herself. I knew her self-esteem did not solely come from her chosen sport. She has many talents to channel elsewhere.  I shook off the Tryout Blues, knowing there will be another chapter, and I went to sleep that night in suspense of what was to be the next big thing. Que sera, sera. Whatever she decided would be respected.  .

###

Friday, January 23, 2015

Sharper Wit Questions Answered!

I saw this sign recently, probably old but new to me.
Questions Answered!
Simple: 50 cents
Guesses: $1
Intelligent: $2.50
Honest: $5.
Dumb Looks are FREE!

Champion Diggers: Fictional Name Suggestions Welcome

Procrastination: I dream of writing a Club volleyball movie script. Drama on the court (player cuts, championship picks, awesome footage of deep digs, spikes, concussions from 40-mph spikes, attack blocks,) 

Guys will watch the spandex, girls will watch the ball, showing off athleticism and flirty side; ditch the mean girl, save the sweet girl, cut the slacker, recruit the hero blocker). Hormones, sly coaches, underdogs, girls short and tall persevere. Shrill cheers, team hugs, college scouts, jump training, floor burns, loss churns. It’s a “real sport” with tough love. 

Wednesday, January 21, 2015

Members with Benefits: the Value Growth Equation

In organizing a trade show and hosting competing organizations to take part in the free marketplace supply fair I have created, I have discovered the fragile balance of inclusive and exclusive opportunity.  I remain impartial to several related industry organizations that vie for members. A growing group can choose to open or close doors. I do this as well. For example, I only offer a price report to fans who paid for a newsletter subscription; yet I offer free information to the entire industry that is nearly as beneficial, with tid bits I hope they'll crave more of and subscribe. There must be some balance, and a fair option to gain entry into the community.

As my supporters become agitators, I must consider: Did I give them a reason to try my product or service?  Are they giving our newsletter readers a reason to try their products? Are they even in the game? Or too insecure to play? Some prefer to position their organization as elite, for members only and put forth a great barrier to entry. Others charge a fair price, commensurate with what a successful business is willing to pay. It all comes down to membership with benefits. Your organization's growth equals its perceived value. 

When our subscription rates (likewise, membership levels to a professional association) are up, is it simply economics? There must be a perceived value during the good times and down turns.

Do you put the the needs of others above your own? If you need cash flow, but they need credit, where is the happy medium? (I run my business model as if I am not a bank! A small extension with a limit on future service until accounts are in good standing works well.) However, if the needs of others seems to require more education or flexibility to deliver good service, which may be inconvenient for me to deliver, but possible, then I'll put their needs first to create a good value. 

Is self-preservation the ultimate mantra? A free advice forum may be a good value, but if you give away too much, why join? Again, a balance of sharing a little is better than a closed door that says, "Everything I do is proprietary. Go away! Or pay!"

Without new blood, relationships in a closed group can become stagnant. If your closed group is essential to you, are you setting up a fear factor to create change?  Do you welcome fresh ideas? 

If you have the power to exclude competition, will you operate in a safe bubble or become irrelevant?  

When a competitor comes into your territory, is your service only based on price or are you providing a solution? That solution builds customer loyalty. That's why some of my readers also read other competing industry publications. I don't bash the competition. It's healthy and proves there is enough business for everyone with subtle or glaring niches. 

If you are willing to share, might you gain a new friendship? I've never regretted talking with a competitor, whether it is another freelance writer or marketing professional vying for the same clients. We all need similar suppliers, and that's where you can share or draw the line.

Do you feel good to include, reach out, and help newcomers feel a part of your group?  

Will it be interesting to hear new details to old stories or dispel a myth?  

Or is it best to card people at the door, and face one less idiosyncrasy you have to explain to interested newbies. --(Orientation of new to the sport XYZ moms who don't know "how we do things" here; Or,  taking a risk on an intern you have to train rather than do it yourself. ) --You can have the attitude of "Wow, this is annoying!" Or. "Wow, this is going to be fantastic and worth getting to know better.  The old clubs die hard. It's ok to fail. You'll be stronger for it.Or you might hit it out of the park. Take the risk. But don't give away all your eggs in one basket.